This is the new Prolink by Factor 55. This unit has a 16,000lb load rating which makes this 5 times stronger than your conventional recovery hook.

The Flat Splicer is the world’s first splice on folding winch rope shackle mount thimble.  Finished in a durable Mil-Spec hard anodized surface, the Flat Splicer can be folded flat against winch fairleads minimizing vehicle frontal protrusion.